Intentional design

Everything we do starts with why

Made with care

We believe in building better

A team with a goal

Real people making great products

At the heart of every product lies a unique reason, driven by our passion for quality and innovation. Each item is meant to enhance your natural beauty, lift up self-esteem and love your natural beauty.

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Luxury Curls

Familia Mendes

We're The Familia Mendes, Welcome to our family owned business.

Moving to Aotearoa (New Zealand), It was a mission to find good quality products for our natural hair, back at home we have an amazing variety and selection of hair products made with natural products, So We decided to bring the same quality and care from Brazil over to New Zealand.

Making it easier for every curly, wavy and straight haired person in New Zealand to have the access to the best products for their natural hair.

Our mission is simple: To help you love your natural hair with high quality, long lasting, and affordable hair products that actually work.